Does ‘Old School’ Make You Old News? Heck No
Yesterday, I had a great discussion with Russ Henneberry, owner of Tiny & Mighty (they do content marketing) and the editorial mind behind Crazy Egg’s rockstar content. Hello, Rambling Half-an-hour into our conversation, the topic of marketing philosophy came up, and he asked me what …
Hot Air or Next Big Thing? Six Tips for Marketing a Niche Idea
Your startup is the awesome of awesomest. You’ve conceptualized and built a product that’s going to turn the world on its axis. You’ve found a way to monetize the un-monetizable, and you’re going to help groups make bajillions of dollars. You help businesses make money …
Where Have All the Landing Pages Gone? (Writing About Writing)
I recently wrote a guest post for Unbounce, a company that provides a platform for beautifully streamlined DIY landing pages. At first glance, the task seemed straightforward: (1) find 5 landing pages and (2) analyze them. Thinking that great landing pages were anywhere and everyone, …
Writing About Data: Make Numbers Make Sense
Numbers tell compelling stories. No matter your field or job title, when you’re presenting charts and tables to an audience, you have two primary objectives: you assess your strengths and weaknesses. On the web especially, data analytics is a field where art meets science for creativity …
